Apr 23, 2014 | Business matters, Marketing
In order to have your own website or blog where you control all aspects of design and content, you'll need to purchase a domain name, such as mypractice.com. Buy your domain name at a registrar such as Godaddy and others listed here. All domain registrars use the same...
Mar 29, 2014 | Marketing, Presentations
Doing presentations for community groups is one of the most effective ways to market your practice. As you talk about your subject matter, you are giving the audience a sample of your expertise. If they find your talk helpful, and if they feel that you are competent...
Mar 1, 2014 | Business matters, Marketing
People prefer to do business with someone they know, like and trust. This is especially relevant when they need mental health services, because the professional relationship is a primary factor in the progress and outcome of therapy. Here are 15 ways that potential...
Feb 1, 2014 | Blogging, Marketing, Presentations, Web content, Writing
When you write a brief article for the public or give a community presentation, you put a lot of time and effort into preparing and organizing your content. With just a little more work you can repurpose that content to reach a wider audience and to help brand...
Dec 11, 2013 | Advertising, Blogging, Marketing, searching
SEO stands for Search Engine Optimization. Simply put, it's a strategy for getting your website or blog noticed by search engines, and getting ranked higher in the search results when people type in certain keywords. To get noticed by search engines... First, know how...
Nov 5, 2013 | Advertising, Marketing, Presentations
Would you like to get more referrals from other professionals? One effective approach is to give talks and presentations on topics of interest to them. It's a great way for them to get to know you, and for you to demonstrate your value. In your local region there are...
