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Developing and Marketing Your Niche/Specialty

Developing and Marketing Your Niche/Specialty

Mar 2, 2024 | Niches, Marketing, Practice development, Professional development

One path to a thriving mental health practice is to limit your focus to a specific group of people (niche) or to a specific type of problem or treatment (specialty), and to refer other folks out.It may seem counter-intuitive that turning away referrals can contribute...
A Different Idea for Niche Marketing: Maslow’s Hierarchy

A Different Idea for Niche Marketing: Maslow’s Hierarchy

May 20, 2023 | Business matters, Marketing, Niches, Practice development

One way to be viewed as an expert is to specialize in helping particular types of people - in other words, a niche. People can be differentiated by various characteristics. For example: Demographics - People of a specific age range, occupation type, marital status,...

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