Sep 1, 2014 | Marketing, Public education
One of the best ways to become known as an expert in your field is through public education. It's non-intrusive. Most people won't feel like they're being solicited. And through public education you can raise awareness of how mental health professionals can help...
May 28, 2014 | Advertising, Marketing
Recently a colleague complained that despite her efforts at networking and marketing, she was not getting many new referrals. "It's frustrating," she sighed. "I've gone to networking events and passed out my business card. I've done presentations for community groups...
May 14, 2014 | Marketing, therapy
How do your patients or clients find you? If you are doing a good job of marketing your practice, people will find you through various routes, both online and offline. One of the most effective is via word of mouth. Word-of-mouth referrals are personal...
Apr 12, 2014 | Blogging, Research, searching, Web content, Writing
Frequent blogging is one of the best ways to develop a positive web presence. But it can be a challenge to keep coming up with ideas for your blog posts. Here are a few sources for current and relevant content: News Sites Everyday there are interesting stories related...
Mar 29, 2014 | Marketing, Presentations
Doing presentations for community groups is one of the most effective ways to market your practice. As you talk about your subject matter, you are giving the audience a sample of your expertise. If they find your talk helpful, and if they feel that you are competent...
