by Pauline Wallin, Ph.D. | Oct 29, 2022 | Marketing, Networking
When people ask, “What do you do for a living?” how do you answer? If you simply reply, “I’m a psychologist” or "I'm a therapist," you’re missing a valuable opportunity to market yourself and increase referrals. Next time you introduce yourself to someone, be...
by Pauline Wallin, Ph.D. | Oct 22, 2022 | Business matters
These days it's fairly easy and inexpensive to set up a telehealth-based mental health practice. All you need is a private space at your home, a secure internet connection and some basic hardware, and you're open for business. It's not quite that simple, of course....
by Pauline Wallin, Ph.D. | Oct 8, 2022 | Marketing, Presentations, Public speaking, Web content, Writing
Halloween is not typically associated with mental health issues. Nobody talks about "Halloween blues," or family conflicts around Halloween. Nevertheless, as Halloween is observed in most communities, this is a great time for you to line up interviews with local news...
by Pauline Wallin, Ph.D. | Oct 1, 2022 | Business matters
Hurricane Ian is just the latest in a series of disasters that have hit the US over the past few years. The map below, from the US Census Bureau, shows a summary of storms, floods, wildfires and other disaster declaration areas. More information and map tools are...
by Pauline Wallin, Ph.D. | Aug 27, 2022 | Business matters, Practice development, Professional development
Is it necessary to have a niche practice in order to make a comfortable living? This question comes up frequently in our consultations with colleagues. Many clinicians have developed thriving practices without focusing on any given specialty or population segment. You...
