Mar 2, 2024 | Marketing, Niches, Practice development, Professional development
One path to a thriving mental health practice is to limit your focus to a specific group of people (niche) or to a specific type of problem or treatment (specialty), and to refer other folks out.It may seem counter-intuitive that turning away referrals can contribute...
Oct 1, 2023 | Business matters, Practice development
Jack and Jill went to graduate school together and are good friends. They have stayed in touch, and, through a variety of circumstances, are now living in the same city. They each have a small part-time practice and work for local agencies. One day over lunch, they...
Sep 9, 2023 | Business matters
Do you consider yourself a lucky person? According to research, those who consider themselves lucky actually ARE more lucky. There's nothing mysterious about it. Here's a video of psychologist Dr. Richard Wiseman, author of The Luck Factor: The Four Essential...
May 20, 2023 | Business matters, Marketing, Niches, Practice development
One way to be viewed as an expert is to specialize in helping particular types of people - in other words, a niche. People can be differentiated by various characteristics. For example: Demographics - People of a specific age range, occupation type, marital status,...
May 10, 2023 | Marketing, Public education
May is Mental Health Awareness Month - an ideal time for you to participate in educating the public about mental health issues, while simultaneously boosting your professional visibility in your community. News media may be looking to interview mental health...
Apr 1, 2023 | Business matters
Are you thinking of closing your solo practice? The more lead time you allow, the smoother will be the transition, for both you and your clients/patients. You need to consider ethics, business issues, and laws. Ethical considerations What is the plan for your existing...
Feb 18, 2023 | Marketing, Presentations, Public education, Public speaking, Research, Web content, Writing
If you've been thinking about putting together quality content for your website, community presentations and handouts, but you don't have time to research and write them yourself, there's an alternative: Copy and paste public-domain content from U.S. government...
Jan 14, 2023 | Business matters, Office procedures, Self-care
Sometimes running a mental health practice feels like you're the circus guy who keeps plates spinning on poles. There's a lot to attend to, and just when everything seems to be running smoothly, a situation comes up, either at work or in your personal life, that...
Dec 17, 2022 | Business matters, Productivity, searching
Like many clinicians searching for answers regarding private practice business issues (and other things), you probably start with Google. You will likely get pages of results, many of which are irrelevant, outdated, misleading or erroneous. Here are a few search tips...
Oct 29, 2022 | Marketing, Networking
When people ask, “What do you do for a living?” how do you answer? If you simply reply, “I’m a psychologist” or "I'm a therapist," you’re missing a valuable opportunity to market yourself and increase referrals. Next time you introduce yourself to someone, be...
