by Pauline Wallin, Ph.D. | Aug 27, 2019 | Blogging, Marketing, Public education
One of the easiest ways to encourage visitors to stay a little longer on your website or blog is to include videos. You don't have to create them yourself. You can stream relevant videos from sites such as TED.com and Youtube by simply copying the "Embed code" from...
by Pauline Wallin, Ph.D. | Jul 20, 2019 | Marketing, Public education, Public speaking
Giving free presentations to various groups in your community is one of the best forms of marketing. For each talk, you have the attention of a self-selected audience of people who are interested in what you have to say. Some of them may later contact you for...
by Pauline Wallin, Ph.D. | Jul 6, 2019 | Advertising, Ethics, Marketing
Are you overly cautious in marketing your practice? Of course, you don't want to do anything unethical, but in your cautiousness, you may be undermining your ability to compete in the marketplace. None of the ethics codes of the major mental health professions...
by Pauline Wallin, Ph.D. | Jun 15, 2019 | Business matters, Office procedures
If you're in solo practice with a full schedule and a steady stream of referrals, you might be thinking about adding an associate. This would bring extra income into your practice and enable you to take more time off. But before you start your search for an associate,...
by Pauline Wallin, Ph.D. | May 25, 2019 | Research, searching
If you do any writing, presenting or court testimony, you may need to look up statistics on a given topic. Here are a few ways to quickly find statistical data. 1. Google it, adding the word statistics or rate to your search. Note the difference in search results...
