by Pauline Wallin, Ph.D. | Mar 10, 2019 | Marketing, Practice development
From the questions I hear about marketing it seems that most mental health professionals ask: "What are the best marketing techniques and methods?" That's the wrong question to start with. You wouldn't ask that question about mental health services. In order to...
by Pauline Wallin, Ph.D. | Feb 19, 2019 | Marketing, Practice development, Presentations, Public education
With all the talk these days about marketing via social media, community presentations may seem outmoded. After all, why go through hours of preparation and give up an evening of your time to talk to 30 people, when you could simply post a tweet to hundreds or...
by Pauline Wallin, Ph.D. | Feb 2, 2019 | Advertising, Blogging, Business matters, Marketing, searching
SEO stands for Search Engine Optimization. Simply put, it's a strategy for getting your website or blog noticed by search engines, and getting ranked higher in the search results when people type in certain keywords. To get noticed by search engines... First, know how...
by Pauline Wallin, Ph.D. | Jan 5, 2019 | Marketing, Public education, Writing
We welcome referrals from physicians, attorneys, clergy and other professionals. To make it convenient for them to refer others, we give them a few business cards or brochures about our practice, which they can pass on to people who might need our services. But what...
by Pauline Wallin, Ph.D. | Jan 2, 2019 | Business matters, Critical thinking, Practice development
If you are considering a career in private practice, or if you’re already in practice and want to make it more satisfying and prosperous, it’s essential that you apply sound, ethical business principles and techniques. Although graduate school prepared you well for...
