by Pauline Wallin, Ph.D. | Jan 15, 2022 | Ideas, Practice development, Professional development
Check out the picture below. It's a "mowercycle," created by someone who probably had very little money but lots of ingenuity, using items already on hand to solve a common problem. What does this have to do with mental health practice? You may not have the desire...
by Pauline Wallin, Ph.D. | Dec 18, 2021 | Marketing
Are you listed in GoogleMyBusiness? It's free, and all you need is a Google account. Your practice will show up in a Google search, even if you don't have a website. You can list your location, office hours, practice description, insurance plans you work with, and...
by Pauline Wallin, Ph.D. | Oct 30, 2021 | Advertising, Business matters, Marketing, Social media
Posting on social media should be part of your marketing plan. But first, a disclaimer: No one is going to contact you for an appointment based on a single tweet. Social media marketing doesn't work that way. You need to earn your reputation as an expert over time, by...
by Pauline Wallin, Ph.D. | Sep 11, 2021 | Advertising, Blogging, Marketing, Presentations, Writing
Educating the general public about mental health via writing and speaking are ethical and effective marketing strategies. They provide helpful information that people can apply in their daily lives. They don't feel like sales pitches, either to you or to your...
by Pauline Wallin, Ph.D. | Aug 6, 2021 | Business matters, Practice development
A few weeks ago, the New York Times ran an article titled, "Nobody Has Openings: Mental Health Providers Struggle to Meet Demand." In many areas, the demand for mental health services (especially for in-network therapists) has far exceeded supply. Clinicians report...
