by Pauline Wallin, Ph.D. | Feb 18, 2023 | Marketing, Presentations, Public education, Public speaking, Research, Web content, Writing
If you've been thinking about putting together quality content for your website, community presentations and handouts, but you don't have time to research and write them yourself, there's an alternative: Copy and paste public-domain content from U.S. government...
by Pauline Wallin, Ph.D. | Jan 14, 2023 | Business matters, Office procedures, Self-care
Sometimes running a mental health practice feels like you're the circus guy who keeps plates spinning on poles. There's a lot to attend to, and just when everything seems to be running smoothly, a situation comes up, either at work or in your personal life, that...
by Pauline Wallin, Ph.D. | Dec 17, 2022 | Business matters, Productivity, searching
Like many clinicians searching for answers regarding private practice business issues (and other things), you probably start with Google. You will likely get pages of results, many of which are irrelevant, outdated, misleading or erroneous. Here are a few search tips...
by Pauline Wallin, Ph.D. | Oct 29, 2022 | Marketing, Networking
When people ask, “What do you do for a living?” how do you answer? If you simply reply, “I’m a psychologist” or "I'm a therapist," you’re missing a valuable opportunity to market yourself and increase referrals. Next time you introduce yourself to someone, be...
by Pauline Wallin, Ph.D. | Oct 22, 2022 | Business matters
These days it's fairly easy and inexpensive to set up a telehealth-based mental health practice. All you need is a private space at your home, a secure internet connection and some basic hardware, and you're open for business. It's not quite that simple, of course....
