Sep 9, 2018 | Advertising, Marketing, Networking
If you want to increase referrals, you need to be visible in your community. Here's a brief summary of how potential clients and referral sources learn about you and your services, along with some tips to build your reputation. 1. Advertising Online directory...
Aug 19, 2018 | Business matters, Ethics, therapy
Recently, after complaints from several of its members, the American Psychological Association abruptly canceled advertising from a web-based therapy platform, TalkSpace. Psychologist Todd Essig, Ph.D. has written several articles (the latest is here) critical of the...
Jul 28, 2018 | Marketing, Networking, Practice development
“80% of success is just showing up.” – Woody Allen To paraphrase Woody Allen, “80% of success in marketing is just showing up.” Is there research evidence for this figure? Probably not. But we know for sure that marketing is all about cultivating relationships with...
Jun 24, 2018 | Presentations
I recently returned from a professional conference, where I sat through over two dozen hours of Powerpoint presentations. It was obvious that my colleagues were knowledgeable and well-prepared. However, from an audience member's point of view, many of the presenters...
May 18, 2018 | Advertising, Business matters, Marketing, Networking
Are business cards still necessary? When people want to contact us, most will look us up online or check their electronic address book. It's true that business cards (and the Rolodexes to house them in) are no longer the best way to organize contact information....
