You need a vacation!

I just returned from a 10-day vacation in Europe sans laptop and sans roaming data plan. Regretfully I wasn't brave enough to go completely "unplugged." Using my smartphone I did glance at email via hotel wifi in the evenings. But the rest of the time was spent in the...

Why accept credit card payments?

If you don't accept credit card payments, you're probably losing money. "What?" you may ask. "Doesn't it cost me money to accept credit cards?" Well, yes and no. You do pay a fee for every credit card payment you process, and sometimes for refunds. Depending on...

Call to Action: Tell People What To Do Next

Recently a colleague lamented that he had tried various marketing strategies but was still not getting many referrals of new clients. I checked out his website and some of his online articles. They were professional and informative, but they lacked one important...