What we can learn from Apple’s marketing strategy

Unless you were off the grid last week, you know that Apple launched its new iPhone. You can't do much more with the new model than the previous one. And bigger screens have been around for a couple of years now. So why the big hoopla? To paraphrase a cliche, it's the...

Free vs Commercial Productivity Software

For just about every commercial productivity tool there is a free counterpart. Instead of paying up to $350 for Microsoft Office you can use LibreOffice or Google Docs for free. Both have word processing, spreadsheets and slideshow creators, which look very similar to...

Help Clients With Inspiration From The Olympics

In my work with clients in psychotherapy I like to weave current events into our discussions when appropriate. I've found that it helps give people a point of reference in understanding their own situation and their coping skills. None of my current clients is a...