Make handouts that people will keep and read

Jun 30, 2012 | Presentations, Writing

Last week I returned from four stimulating days at the Pennsylvania Psychological Association convention. Apparently paper handouts are still popular, judging from my take-home stash of over 100 pages. I feel guilty about saying this, knowing how much work the authors...

Marketing during the summer – why it’s important

Jun 17, 2012 | Marketing

September is one of the busiest times for mental health professionals. Are you ready? WHAT? It's not even the first official day of summer, you might be thinking. True, but summer goes by fast. In just a few weeks, stores will move warm-weather clothing to clearance...

People pay for what they value

May 6, 2012 | Marketing

Image by Psyberartist via Flickr.com A couple of days ago I noticed on the front page of USA Today a story about decorative airbrushed “tattoos” for pets. It’s just another form of creative grooming that includes pedicures, spa treatments, fur dyeing and other...

3 Search tools better than Google

Apr 15, 2012 | Ideas, Research, searching, Uncategorized

Google may be the largest search engine, but it's not the best for everything. Sure, if you want a quick answer to  aspecific questions, Google can usually find it. But what if you are searching for an article that has been professionally written and fact-checked?...