Apr 2, 2012 | Ideas, Marketing
On March 31 and April 1 2012, New York City hosted Start Over Smart, the first Divorce Expo in the city's history. The Expo brought together all manner of resources for divorcing families under one roof - from matchmakers and dating coaches to makeover artists, real...
Mar 9, 2012 | Business matters, Events
I'm heading out to APA's State Leadership Conference in Washington DC for four days of intense focus on the viability of psychological practice in the face of the new US Patient Protection and Affordable Care Act. That's not everyone's idea of a fun weekend; but from...
Mar 4, 2012 | Business matters
How do you decide what to charge for your services? If you participate in insurance networks, you don't have much choice for clients in these networks - although there may be some wiggle room. (TPI members can listen to Dr. Russ Holstein discussing this.) Even if your...
Feb 22, 2012 | Events, Ideas
Would you build a house without first having a blueprint, or at least a detailed plan? Of course not. For such a major investment, you don't want to make expensive mistakes. A blueprint helps make sure that the house you envision is the house you get. Otherwise you...
Feb 11, 2012 | Marketing, Research, Writing
Everyone knows that Amazon is the most popular website to buy books. But did you know that book search and book reviews can be a valuable source of data for marketing your expertise? Consumer reviews tell you what readers found useful about a particular book ... and...