Jun 24, 2014 | Advertising, Web content
Have you been procrastinating on putting up your first website? Getting started is the hardest part. There are several decisions to be made, and it's common to get stuck at any or all of them. But remember this: A mediocre website is better than no website....
Jun 14, 2014 | Advertising, Business matters, Marketing
Most of us know enough not to respond to emails that urge us to click a link to update our online profiles at our bank, credit card, or other money-related accounts. But we are still vulnerable to falling for scams that appeal to our vanity. For example: 1. Offers of...
May 28, 2014 | Advertising, Marketing
Recently a colleague complained that despite her efforts at networking and marketing, she was not getting many new referrals. "It's frustrating," she sighed. "I've gone to networking events and passed out my business card. I've done presentations for community groups...
Dec 11, 2013 | Advertising, Blogging, Marketing, searching
SEO stands for Search Engine Optimization. Simply put, it's a strategy for getting your website or blog noticed by search engines, and getting ranked higher in the search results when people type in certain keywords. To get noticed by search engines... First, know how...
Nov 5, 2013 | Advertising, Marketing, Presentations
Would you like to get more referrals from other professionals? One effective approach is to give talks and presentations on topics of interest to them. It's a great way for them to get to know you, and for you to demonstrate your value. In your local region there are...
Feb 16, 2013 | Advertising, Marketing, Writing
Recently a colleague lamented that he had tried various marketing strategies but was still not getting many referrals of new clients. I checked out his website and some of his online articles. They were professional and informative, but they lacked one important...
