Oct 17, 2014 | Advertising, Business matters, Marketing
Simply put, the best way to advertise is the one that produces results. Of course, you can't predict with certainty whether your advertising will produce results. However, you can stack the odds in your favor if you target your ad to the right people, in the right...
Jun 14, 2014 | Advertising, Business matters, Marketing
Most of us know enough not to respond to emails that urge us to click a link to update our online profiles at our bank, credit card, or other money-related accounts. But we are still vulnerable to falling for scams that appeal to our vanity. For example: 1. Offers of...
Apr 23, 2014 | Business matters, Marketing
In order to have your own website or blog where you control all aspects of design and content, you'll need to purchase a domain name, such as mypractice.com. Buy your domain name at a registrar such as Godaddy and others listed here. All domain registrars use the same...
Mar 1, 2014 | Business matters, Marketing
People prefer to do business with someone they know, like and trust. This is especially relevant when they need mental health services, because the professional relationship is a primary factor in the progress and outcome of therapy. Here are 15 ways that potential...
Feb 16, 2014 | Business matters, Productivity
by Steven Walfish, Ph.D. - The Practice Institute One of the reasons it takes most people a year or two to build a practice with a full case load is because successful clinicians receive at least 25% (if not more) of their new clients based on a referral from a former...
Jan 22, 2014 | Business matters, Ideas, Self-care
In her recent post on Lifehack.org clinical social worker Amy Morin listed 13 Things Mentally Strong People Don't Do. She states: "Mentally strong people have healthy habits. They manage their emotions, thoughts, and behaviors in ways that set them up for success in...
