Aug 17, 2013 | Ideas, Marketing, podcast
A few weeks ago I posted some tips for creating your own podcast. As noted in that post, it is very easy, from a technical standpoint, to create a podcast. At minimum all you need is a phone. A greater challenge is to create a podcast that people will want to listen...
Jul 6, 2013 | Marketing, podcast
Audio podcasts are easy to create and are a great way to build your platform as an expert. You don't need any special equipment. An audio podcast is simply an audio recording that is made available online via mass distribution, via "feeds." Options for recording your...
May 26, 2013 | Business matters, Marketing, Research, searching
Until a few months ago Google Alerts was a great way to be notified of news and websites containing whatever keywords you specify - such as your name or topics you are following. But in past months, Google alerts started faltering. It missed obvious mentions, as...
Feb 16, 2013 | Advertising, Marketing, Writing
Recently a colleague lamented that he had tried various marketing strategies but was still not getting many referrals of new clients. I checked out his website and some of his online articles. They were professional and informative, but they lacked one important...
Dec 29, 2012 | Ideas, Marketing, Research, searching, Uncategorized
It's very easy these days to find images for your blog posts and articles. Images draw the reader in, and also break up the text for easier reading on a screen. But be careful that you don't violate copyright. Just because a photo or other image turns up on a Google...
