What we can learn from Apple’s marketing strategy

Sep 22, 2012 | Advertising, Marketing

Unless you were off the grid last week, you know that Apple launched its new iPhone. You can't do much more with the new model than the previous one. And bigger screens have been around for a couple of years now. So why the big hoopla? To paraphrase a cliche, it's the...

Marketing during the summer – why it’s important

Jun 17, 2012 | Marketing

September is one of the busiest times for mental health professionals. Are you ready? WHAT? It's not even the first official day of summer, you might be thinking. True, but summer goes by fast. In just a few weeks, stores will move warm-weather clothing to clearance...

Marketing: You Never Know When It’s Going to Pay Off

May 25, 2012 | Marketing

In their blog pieces Why Give Away Your Time? Do the Math and Community Presentations – A Great Way to Get Referrals” Jeff Zimmerman and Pauline Wallin speak to the need for being involved in your community. Presentations are a way for you to demonstrate your skill...

People pay for what they value

May 6, 2012 | Marketing

Image by Psyberartist via Flickr.com A couple of days ago I noticed on the front page of USA Today a story about decorative airbrushed “tattoos” for pets. It’s just another form of creative grooming that includes pedicures, spa treatments, fur dyeing and other...

Divorce Expo – Networking and Marketing Opportunity

Apr 2, 2012 | Ideas, Marketing

On March 31 and April 1 2012, New York City hosted Start Over Smart, the first Divorce Expo in the city's history. The Expo brought together all manner of resources for divorcing families under one roof - from matchmakers and dating coaches to makeover artists, real...