Are people actually reading what you write?

Jun 30, 2011 | Marketing

One of the best ways to show people that you're an expert is to write articles and blog posts. But how much of what you write is really getting read? According to eye tracking studies less than 30% of the text on a web page is actually read! There are several reasons...

Self-help guru found guilty for 3 deaths

Jun 22, 2011 | Critical thinking, Marketing

James Arthur Ray, a self-help "guru," was found guilty of negligent homicide today, for the deaths of three participants at a sweat lodge ceremony near Sedona, Arizona on October 8, 2009. Twenty other participants were hospitalized. This is tragic for those who died,...

How your writing can attract more clients

Apr 11, 2011 | Blogging, Marketing, Writing

Writing articles and blogs posts are ideal for connecting with potential clients and referral sources. Here's why: Your writing shows a sample of what you can do. People who read your articles are doing so because they are already interested in the topic. Thus, you're...