Apr 11, 2018 | Blogging, Marketing, Networking, Presentations, Public education, Social media, Writing
Every May since 1949, the US has observed Mental Health Awareness month. You will probably read and hear public service announcements about it, and your local community may sponsor events such as screenings, 10k runs and walks. This is an ideal time for you to blog...
Jan 6, 2018 | Ideas, Marketing
Pinterest has a lot of food and fashion images, but it can also be used for marketing your practice, especially if you work with millennials. As of September 2017, Pinterest was getting over 200 million visitors per month. Their users are 70% women, about half of whom...
Apr 7, 2017 | Business matters, Marketing, Networking, Practice development
The following is a guest blog post by Rachel Bédard, Ph.D. In a recent blog post Mallory Griffith and I outlined the benefits of collaboration with other professionals. Collaboration offers a wealth of treasure: better clinical offerings, beneficial referrals for your...
Feb 15, 2017 | Blogging, Marketing, Presentations, Public education, Writing
Part of your outreach and marketing should include public education in the form of articles, blog posts, fact sheets, tips sheets and presentations. Of course, you want them to be accurate and current. If you apply a few advanced search techniques, it's not hard to...
Dec 29, 2016 | Blogging, Marketing, Networking, Web content, Writing
There are many ways to be found online, including social media, Google My Business and more. But being found in a Google search is just the first step in attracting potential clients and referral sources. You also want them to get to know about you and your practice,...
Aug 25, 2016 | Business matters, Marketing, Social media, technology, Web content
Why you need a web presence Prior to contacting you directly, many prospective clients, referral sources and others might want to check you out online. Take some steps to ensure that you show up in a Google search, and also that the results lead with positive...
