Jul 16, 2016 | Marketing, Social media
Posting on social media should be part of your marketing plan. But first, a disclaimer: No one is going to contact you for an appointment based on a single tweet. Social media marketing doesn't work that way. You need to earn your reputation as an expert over time, by...
Apr 10, 2016 | Advertising, Marketing
Did you know that it used to be illegal for professionals to promote themselves through advertising and marketing? This changed in 1977 when the U.S. Supreme Court (Bates v. State Bar of Arizona) ruled that banning such activities violated the right to free speech....
Nov 8, 2015 | Advertising, Marketing, Research, searching
I used to think that when you enter keywords into Google's search box, Google then scours the entire Internet to come up with your search results. But that's not how it works. Search engines continuously gather information from the Web and index it on their own...
Oct 13, 2015 | Marketing, Networking
Online social networking is touted as a great form of marketing. It's inexpensive, easy, and has the potential to reach thousands, or even millions of people. And you can do it all from home at any time that's convenient. But how many people have contacted you for an...
Feb 6, 2015 | Blogging, Marketing, Public education, Writing
APA's annual Stress in America survey results were released this week. Titled "Paying With Our Health," it highlights the interaction of financial problems, stress and health. The greatest levels of stress were reported by people with household incomes under $50,000,...
Oct 17, 2014 | Advertising, Business matters, Marketing
Simply put, the best way to advertise is the one that produces results. Of course, you can't predict with certainty whether your advertising will produce results. However, you can stack the odds in your favor if you target your ad to the right people, in the right...
