• TPI Shop
  • My Account
  • Checkout
  • Cart
0 Items
The Practice Institute
  • About Us
    • Our History
    • Meet Your Partners
  • Consultation
    • Consultation Services
    • Become a Member
    • Is TPI Right For Me?
    • Join the Behavioral Health Leadership Forum
  • Events
  • Therapist Resources
    • TPI Shop
    • TPI Newsletter
    • TPI Blog
  • Contact
Select Page
Mental Health Awareness Month – Help Spread the Word

Mental Health Awareness Month – Help Spread the Word

Apr 29, 2024 | Personal Development

May is Mental Health Awareness Month, when communities throughout the US and Canada hold events and publish information focused on mental health.  During May, there will be a great deal of news coverage and social media interaction around mental health topics,...
Using Social Media in Your Marketing

Using Social Media in Your Marketing

Oct 30, 2021 | Advertising, Business matters, Marketing, Social media

Posting on social media should be part of your marketing plan. But first, a disclaimer: No one is going to contact you for an appointment based on a single tweet. Social media marketing doesn't work that way. You need to earn your reputation as an expert over time, by...
Writing and Speaking About Mental Health – Ethical and Effective Marketing Strategies

Writing and Speaking About Mental Health – Ethical and Effective Marketing Strategies

Sep 11, 2021 | Advertising, Blogging, Marketing, Presentations, Writing

Educating the general public about mental health via writing and speaking are ethical and effective marketing strategies. They provide helpful information that people can apply in their daily lives. They don't feel like sales pitches, either to you or to your...
Videos on your site encourage people to stay a bit longer

Videos on your site encourage people to stay a bit longer

Mar 27, 2021 | Blogging, Marketing, Public education

One of the easiest ways to encourage visitors to stay a little longer on your website or blog is to include videos. You don't have to create them yourself. You can stream relevant videos from sites such as TED.com and Youtube by simply copying the "Embed code" from...
Asking for Testimonials: Ethics and Implications

Asking for Testimonials: Ethics and Implications

Feb 20, 2021 | Business matters, Ethics, Marketing

Websites that offer products and services often post testimonials by satisfied customers and clients. Although testimonials are effective marketing tools, our professional ethics limit their use for promoting our work. Each mental health profession has its own ethics...
« Older Entries

Visit TPI Shop for Books, CEs, and More

  • Consultation Intensive: A 9-Hour In-Depth Consultation Package
    $3,000.00
    Add to cart
  • Consultation 5-Hour Intensive: A 5-Hour Focus on Your Practice Success
    $1,800.00
    Add to cart
  • Consultation Fundamental: A 30-Minute 1:1 Strategy Session
    $200.00
    Add to cart

General Information

  • Events
  • Privacy Policy
  • Terms of Service
Learn more about
TPI membership
  • Annual Membership Plan
  • Cancel Membership

Membership Login



signup now | forgot password?
  • Facebook
  • X
  • Instagram