Apr 29, 2024 | Public education, Marketing, Networking, Social media, Writing
May is Mental Health Awareness Month, when communities throughout the US and Canada hold events and publish information focused on mental health. During May, there will be a great deal of news coverage and social media interaction around mental health topics, with...
Oct 30, 2021 | Advertising, Business matters, Marketing, Social media
Posting on social media should be part of your marketing plan. But first, a disclaimer: No one is going to contact you for an appointment based on a single tweet. Social media marketing doesn't work that way. You need to earn your reputation as an expert over time, by...
Sep 11, 2021 | Advertising, Blogging, Marketing, Presentations, Writing
Educating the general public about mental health via writing and speaking are ethical and effective marketing strategies. They provide helpful information that people can apply in their daily lives. They don't feel like sales pitches, either to you or to your...
Mar 27, 2021 | Blogging, Marketing, Public education
One of the easiest ways to encourage visitors to stay a little longer on your website or blog is to include videos. You don't have to create them yourself. You can stream relevant videos from sites such as TED.com and Youtube by simply copying the "Embed code" from...
Feb 20, 2021 | Business matters, Ethics, Marketing
Websites that offer products and services often post testimonials by satisfied customers and clients. Although testimonials are effective marketing tools, our professional ethics limit their use for promoting our work. Each mental health profession has its own ethics...
