Mar 1, 2014 | Business matters, Marketing
People prefer to do business with someone they know, like and trust. This is especially relevant when they need mental health services, because the professional relationship is a primary factor in the progress and outcome of therapy. Here are 15 ways that potential...
Feb 16, 2014 | Business matters, Productivity
by Steven Walfish, Ph.D. - The Practice Institute One of the reasons it takes most people a year or two to build a practice with a full case load is because successful clinicians receive at least 25% (if not more) of their new clients based on a referral from a former...
Feb 1, 2014 | Blogging, Marketing, Presentations, Web content, Writing
When you write a brief article for the public or give a community presentation, you put a lot of time and effort into preparing and organizing your content. With just a little more work you can repurpose that content to reach a wider audience and to help brand...
Dec 11, 2013 | Advertising, Blogging, Marketing, searching
SEO stands for Search Engine Optimization. Simply put, it's a strategy for getting your website or blog noticed by search engines, and getting ranked higher in the search results when people type in certain keywords. To get noticed by search engines... First, know how...
Aug 17, 2013 | Ideas, Marketing, podcast
A few weeks ago I posted some tips for creating your own podcast. As noted in that post, it is very easy, from a technical standpoint, to create a podcast. At minimum all you need is a phone. A greater challenge is to create a podcast that people will want to listen...
