May 14, 2014 | Marketing, therapy
How do your patients or clients find you? If you are doing a good job of marketing your practice, people will find you through various routes, both online and offline. One of the most effective is via word of mouth. Word-of-mouth referrals are personal...
Mar 1, 2014 | Business matters, Marketing
People prefer to do business with someone they know, like and trust. This is especially relevant when they need mental health services, because the professional relationship is a primary factor in the progress and outcome of therapy. Here are 15 ways that potential...
Nov 5, 2013 | Advertising, Marketing, Presentations
Would you like to get more referrals from other professionals? One effective approach is to give talks and presentations on topics of interest to them. It's a great way for them to get to know you, and for you to demonstrate your value. In your local region there are...
Feb 16, 2013 | Advertising, Marketing, Writing
Recently a colleague lamented that he had tried various marketing strategies but was still not getting many referrals of new clients. I checked out his website and some of his online articles. They were professional and informative, but they lacked one important...
