Jul 16, 2016 | Marketing, Social media
Posting on social media should be part of your marketing plan. But first, a disclaimer: No one is going to contact you for an appointment based on a single tweet. Social media marketing doesn't work that way. You need to earn your reputation as an expert over time, by...
Apr 24, 2016 | Business matters
Everyone likes to save money. That’s especially true in private practice, given shrinking insurance reimbursements and rising costs. Here are a few areas where you can cut your expenses without cutting corners: 1. Offers from third parties to expedite payment Agents...
Apr 10, 2016 | Advertising, Marketing
Did you know that it used to be illegal for professionals to promote themselves through advertising and marketing? This changed in 1977 when the U.S. Supreme Court (Bates v. State Bar of Arizona) ruled that banning such activities violated the right to free speech....
Mar 23, 2016 | Blogging, Presentations, Productivity, Public education, searching, Web content, Writing
Back in December 2012 on this blog I posted some tips on how to find free images online. It's time for an update... Why use images? Images not only make your website, social media posts, slide presentations and handouts more attractive; they also help create a mood...
Mar 5, 2016 | Business matters, Office procedures, Practice development
Being self-employed allows you to choose the types of people you most like to work with, the types of problems you are competent in helping them with, and the hours and schedule of your workday. You can jump quickly on new opportunities without securing approval from...
