Nov 5, 2013 | Advertising, Marketing, Presentations
Would you like to get more referrals from other professionals? One effective approach is to give talks and presentations on topics of interest to them. It's a great way for them to get to know you, and for you to demonstrate your value. In your local region there are...
Oct 24, 2013 | Business matters
Through our years of consultation with other mental health professionals, we’ve seen highly competent clinicians fail miserably in their private practices because of poor business decisions and procedures. Here are three common mistakes, and how you can avoid them: 1....
Sep 24, 2013 | Business matters, Office procedures
As an independent mental health practitioner, your insurance needs include: Insurance to protect your professional practice Insurance to protect your business Insurance to protect your income The following summarizes the common types of coverage that clinicians should...
Aug 17, 2013 | Ideas, Marketing, podcast
A few weeks ago I posted some tips for creating your own podcast. As noted in that post, it is very easy, from a technical standpoint, to create a podcast. At minimum all you need is a phone. A greater challenge is to create a podcast that people will want to listen...
Aug 3, 2013 | Research, searching
When Google gives you too many irrelevant search results, that usually means you need to be more specific in your search. Adding more descriptive keywords may help, particularly when you have a clear idea of what you're searching for. But sometimes you'll get better...
