Jul 6, 2013 | Marketing, podcast
Audio podcasts are easy to create and are a great way to build your platform as an expert. You don't need any special equipment. An audio podcast is simply an audio recording that is made available online via mass distribution, via "feeds." Options for recording your...
Feb 16, 2013 | Advertising, Marketing, Writing
Recently a colleague lamented that he had tried various marketing strategies but was still not getting many referrals of new clients. I checked out his website and some of his online articles. They were professional and informative, but they lacked one important...
May 20, 2012 | Uncategorized
You Can Get Useful Information from Their Summary Stats Psychology Today is frequently visited when the public wants to find a mental health clinician. If you're listed there you get summaries of the activity on your account. What do they mean? Can they tell you...
Jan 5, 2012 | Blogging, Marketing, Writing
Blogging is a great way to build your online presence: • It’s low-cost (or even free) • It’s easy • It’s effective • It’s an ethical marketing strategy that benefits both you and the public Blogging is Cheap To set up a blog you don’t even need a website. You can get...
