Feb 11, 2012 | Marketing, Research, Writing
Everyone knows that Amazon is the most popular website to buy books. But did you know that book search and book reviews can be a valuable source of data for marketing your expertise? Consumer reviews tell you what readers found useful about a particular book ... and...
Jan 29, 2012 | Marketing, Writing
Are press releases outmoded? Some say yes. With the explosion of social media, reporters are more likely to search Twitter for the latest information on a given topic, than to pore over a press release that might have been written days or weeks ago. But press releases...
Jan 5, 2012 | Blogging, Marketing, Writing
Blogging is a great way to build your online presence: • It’s low-cost (or even free) • It’s easy • It’s effective • It’s an ethical marketing strategy that benefits both you and the public Blogging is Cheap To set up a blog you don’t even need a website. You can get...
Nov 27, 2011 | Marketing, Uncategorized, Writing
Writing or speaking about topics such as holiday stress and new year’s resolutions, is a great way to get your name out there as a mental health expert. These are timely issues that much of the public can relate to, and will pay attention to. News media and...
