Dec 20, 2013 | Ideas, Research, Web content, Writing
When you're searching Google for more than a quick answer, it's not always obvious which links in the search results have more in-depth information. Recently Google started returning in-depth articles for some broad topics. These are not like what you'd get from...
Feb 16, 2013 | Advertising, Marketing, Writing
Recently a colleague lamented that he had tried various marketing strategies but was still not getting many referrals of new clients. I checked out his website and some of his online articles. They were professional and informative, but they lacked one important...
Feb 6, 2013 | Blogging, Writing
For all our years of schooling, most mental health professionals are pretty good at writing professional papers and articles. We learned how to present different points of view; how to cite references; and how to be extra-cautious in drawing conclusions. That's fine...
Jun 30, 2012 | Presentations, Writing
Last week I returned from four stimulating days at the Pennsylvania Psychological Association convention. Apparently paper handouts are still popular, judging from my take-home stash of over 100 pages. I feel guilty about saying this, knowing how much work the authors...
Feb 11, 2012 | Marketing, Research, Writing
Everyone knows that Amazon is the most popular website to buy books. But did you know that book search and book reviews can be a valuable source of data for marketing your expertise? Consumer reviews tell you what readers found useful about a particular book ... and...
Jan 29, 2012 | Marketing, Writing
Are press releases outmoded? Some say yes. With the explosion of social media, reporters are more likely to search Twitter for the latest information on a given topic, than to pore over a press release that might have been written days or weeks ago. But press releases...
